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Featured Product Case Study
Featured Product Case Study

AskYourSenior

College-Centric Professional Networking & Mentorship Platform

ContextInspired by first-hand friction encountered while applying for off-campus internships. Finding the right senior for guidance or referrals was difficult, even when alumni from the same college worked at the target firm. Existing networks like LinkedIn lack hyper-local campus context, forcing students to rely on fragmented WhatsApp chats or outdated databases.

1. Problem Statement

Students preparing for placements face critical bottlenecks: discovering which alumni work at specific firms; missing referral deadlines due to cold outreach latency; career guidance getting scattered across WhatsApp, Discord, and emails; institutional hiring logs and preparation resources disappearing when seniors graduate; and busy mentors getting flooded with unstructured spam requests.

2. Goals & Objectives

  • 1
    Bridge career, referral, and mentorship gaps between current students and alumni.
  • 2
    Protect senior and alumnus bandwidth using structured interaction channels.
  • 3
    Preserve institutional placement knowledge, preparation resources, and stats across batches.
  • 4
    Minimize cold outreach friction by building a trusted college-focused professional ecosystem.

3. Target Users

Role Archetype 1

Juniors (CSE/Engineering Students)

Looking for career roadmaps, resume review checkpoints, and off-campus referral opportunities.

Role Archetype 2

Working Alumni / Seniors

Willing to help their college peers but have limited free time and are fatigued by generic requests.

4. User Pain Points

Juniors Frictions

  • 80% hesitate to message alumni on LinkedIn due to lack of a shared contextual entry point.
  • Messages sent to cold contacts are left on read, causing missed application deadlines.
  • Preparation logs and resources are scattered across private drives and group chats.

Alumni / Seniors Frictions

  • Flood of vague, unstructured LinkedIn requests (e.g., 'please find me a job').
  • Reviewing unvetted, sloppy, or improperly formatted resume files wasting time.
  • Repeating answers to basic, recurring preparation questions (e.g., 'how to prepare for DBMS').

5. User Stories

Story 1

As a Junior:"I want to filter our campus alumni directory by specific companies and departments..."

So that:I can identify and connect with the right seniors best positioned to help me, instead of sending cold messages on LinkedIn.

Story 2

As a Junior:"I want to request a referral using structured, standard templates..."

So that:I don't have to write a custom, stressful pitch letter and can upload my resume and job details in one step.

Story 3

As a Alumnus:"I want to receive pre-screened referral requests with student profile summaries..."

So that:I can submit student referrals in under 5 minutes without dealing with unstructured emails and inbox clutter.

Story 4

As a Alumnus:"I want to have basic preparation questions (like 'how to prepare for DBMS') routed to a central archive or chatbot..."

So that:I can reserve my limited free time for advanced, high-value career discussions.

6. Feature Prioritization

RICE Score =Reach × Impact × Confidence%÷Effort (person-weeks)Higher score → higher priority
FeatureReach (users/qtr)Impact (0.25–3)Confidence (%)Effort (weeks)RICE Score
Searchable Student & Alumni Directory800290%3w480
Structured Referral System & Templates600385%4w383
Placement Knowledge Repository900280%6w240
AI Mentor Match & Resume Guard500360%10w90

7. Success Metrics

North Star Metric

Monthly Structured Referral Connections

Measured as the volume of referral applications successfully initiated and approved through the platform's standardized senior templates.

Supporting Metrics
  • Average senior response turnaround time (TAT) (Goal: <48 hours)
  • Knowledge repository document download & search volumes
  • Weekly Active Users (WAU) to alumni match ratio

8. Conclusion

AskYourSenior transforms the college career search from a cold, fragmented struggle into a centralized professional ecosystem. By replacing open chat with structured, purpose-specific channels, the platform protects alumni bandwidth while opening warm referral pipelines for incoming batches.

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